These include not only TikTok but also its entire family of apps like Vigo Video (India only), BuzzVideo, News Republic, and others. One of the most useful features of the TikTok Ads dashboard is that it lets you select the exact platforms you’d like to run your ads on. The next step is to create an ad group for your campaign and choose your placements and targeting. #3: Set Your TikTok Ad Placements, Details, and Targeting Note that both the daily budget and total budget must be at least $500. To set your budget at the campaign level, select either the Daily Budget or Total Budget option under Settings. As of this writing, you can choose from three options: Traffic, Conversions, and App Install. Next, choose a campaign objective, which is the primary goal of your ad. In the TikTok Ads dashboard, click the Campaign tab at the top of the page and then click the Create button. Once you do, the process for creating ads is relatively straightforward. It can take up to 48 hours to receive your account. After you submit this information, a representative will get in touch with you to set up your TikTok Ads account. When you click the button, a form pops up requesting details to set up your account. You’ll get actionable, business-building ideas from proven innovators-without all the techie jargon.īecause TikTok Ads is still in beta, the process of setting up ads isn’t entirely online yet. Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds.
TIK TOK ADS HOW TO
Introducing the Crypto Business Conference a premium event for anyone who wants to learn how to put Web3 to work for their business. The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. To create your first ad campaign, visit the TikTok Ads home page and click on the Create an Ad button. If you decide TikTok ads are a worthy investment for your business, here’s how to get started. Moreover, TikTok campaigns require a minimum investment of $500 so they might not be a great fit for your business if you’re looking for more affordable and predictable advertising options. While larger businesses like Nike, Disney, and Grubhub have swiftly taken to advertising on TikTok to drive huge impressions, TikTok ads might be less affordable for smaller businesses.īecause ads on the platform are new and rare, they come at premium costs that start at an average of $10 per CPM and can go up to $300,000 total budget for larger campaigns. Do You Have the Budget to Advertise on TikTok? So it might still be worthwhile to learn more about the platform to stay ahead of the curve, even if TikTok isn’t the right fit for your business at this stage. However, it’s worth noting that while TikTok’s current audience is predominantly young, social networks do tend to be adopted by younger audiences first, and then make their mark on older demographics. To visualize this, a significant number of trending videos on TikTok relate to youth-oriented topics, such as school and homework.
With 66% of TikTok’s users younger than 30 (41% are ages 16–24), this isn’t the right platform for businesses that cater to older audiences.
If younger people are one of the primary audiences for your business, TikTok ads could be a worthwhile investment for you. What Is the Target Demographic for Your Business?
Before investing your time and effort into TikTok advertising, here are two questions you need to ask yourself to determine if this ad platform is right for your business. However, not every business is positioned to benefit from TikTok’s unique offering. When used effectively, it can help you tap into one of the most lucrative pools of users. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. In early 2019, the app launched a beta version of its ads offering. The visual app-which allows users to edit and share 15-second videos with built-in filters, effects, and music-has truly shaken up the marketing world with its unprecedented virality. Not only has TikTok surpassed Twitter and Snapchat in popularity but it’s also less saturated with ads than its older counterparts. With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. In this article, you’ll learn how to create TikTok ads to promote your products or services. Is your business using TikTok? Wondering how to advertise on TikTok?
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